William Ury: The walk from NO to YES
William Ury, author of ‘Getting to Yes’, offers an elegant, simple (but not easy) way to create agreement in even the most difficult situations from family conflict to, perhaps, the Middle East.
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ABOUT William Ury
“William L. Ury co-founded Harvard’s Programme on Negotiation and is currently a Senior Fellow of the Harvard Negotiation Project. He is the author of ‘The Power of a Positive No: How to Say No & Still Get to Yes’, and co-author (with Roger Fisher) of ‘Getting to Yes: Negotiating Agreement Without Giving In’, translated into 30+ languages.
He is also author of the award-winning Getting Past No: Negotiating with Difficult People and Getting To Peace (released in paperback under the title The Third Side). Over the last 30 years, William has served as a negotiation adviser and mediator in conflicts ranging from corporate mergers to wildcat strikes in a Kentucky coal mine to ethnic wars in the Middle East, the Balkans, and the former Soviet Union. With former President Jimmy Carter, he co-founded the International Negotiation Network, a non-governmental body seeking to end civil wars around the world.
During the 1980s, he helped the US and Soviet governments create nuclear crisis centres designed to avert an accidental nuclear war. In that capacity, he served as a consultant to the Crisis Management Centre at the White House. More recently, he has served as a third party in helping to end a civil war in Aceh, Indonesia, and helping to prevent one in Venezuela.
William has taught negotiation to tens of thousands of corporate executives, labour leaders, diplomats and military officers around the world. He helps organisations try to reach mutually profitable agreements with customers, suppliers, unions, and joint-venture partners.”
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