Alison Hunt: Gets a new hip

When Allison Hunt found out that she needed a new hip and that Canada’s National Health Care System would require her to spend nearly 2 years on a waiting list (and in pain) she took matters into her own hands.

ABOUT TED

TED is a small Non Profit devoted to Ideas Worth Spreading. It started in 1984 as a conference bringing together people from three worlds: Technology, Entertainment and Design. They make the best talks and performances from TED and partners available to the world, for free. These videos are released under a Creative Commons license, so they can be freely shared and reposted. Here at PLO.com I repost them for your convenience. All videos found in this section have previously appeared in the Major MindStylers section on the frontpage of my website. Enjoy.

ABOUT Alison Hunt

Allison Hunt runs HATCH Research Intelligence in Toronto, which handles marketing communications and strategy development for clients like Kellogg’s, Pfizer and Unilever. After 20 years in marketing and advertising, she distills her career down to two key components: human insight and persuasion. The story she tells at is both a reflection of the power of marketing and a parable of giving and getting.

The VIDEO