Malcolm Gladwell: Learning from spaghetti sauce
Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce and makes a larger argument about the nature of choice and happiness.
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ABOUT Malcolm Gladwell
“Malcolm Gladwell searches for the counter intuitive in what we all take to be the mundane: cookies, sneakers, pasta sauce. A New Yorker staff writer since 1996, he visits obscure laboratories and infomercial set kitchens as often as the hangouts of freelance cool-hunters, a sort of pop-R&D gumshoe and for that has become a star lecturer and bestselling author.
Sparkling with curiosity, undaunted by difficult research (yet an eloquent, accessible writer), his work uncovers truths hidden in strange data. His always-delightful blog tackles topics from serial killers to steroids in sports, while provocative recent work in the New Yorker sheds new light on the Flynn effect, the decades-spanning rise in I.Q. scores.
Malcolm has written four books. ‘The Tipping Point’, which began as a New Yorker piece, applies the principles of epidemiology to crime (and sneaker sales), while ‘Blink’ examines the unconscious processes that allow the mind to “thin slice” reality and make decisions in the blink of an eye.
His third book, ‘Outliers’ questions the inevitabilities of success and identifies the relation of success to nature versus nurture. The newest work, ‘What the Dog Saw and Other Adventures’ is an anthology of his New Yorker contributions.”
The VIDEO
RELATED
1. Book: The Tipping Point 2. Book: Blink, The Power of Thinking without Thinking 3. Book: The Outliers, The story of Success
