Barry Schwartz: Using our practical wisdom

January 25, 2011 by Gail
Filed under VidStyle

In an intimate talk, Barry Schwartz dives into the question ‘How do we do the right thing?’ With help from collaborator Kenneth Sharpe, he shares stories that illustrate the difference between following the rules and truly choosing wisely.

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ABOUT Barry Schwartz

“In his 2004 book ‘The Paradox of Choice’ Barry Schwartz tackles one of the great mysteries of modern life: Why is it that societies of great abundance, where individuals are offered more freedom and choice (personal, professional, material) than ever before, are now witnessing a near-epidemic of depression?

Conventional wisdom tells us that greater choice is for the greater good, but Barry argues the opposite: He makes a compelling case that the abundance of choice in today’s western world is actually making us miserable. Infinite choice is paralysing, Schwartz argues, and exhausting to the human psyche.

It leads us to set unreasonably high expectations, question our choices before we even make them and blame our failures entirely on ourselves. His relatable examples, from consumer products (jeans, TVs, salad dressings) to lifestyle choices (where to live, what job to take, who and when to marry), underscore this central point: Too much choice undermines happiness.

His previous research has addressed morality, decision-making and the varied inter-relationships between science and society. Before ‘Paradox’ he published ‘The Costs of Living’, which traces the impact of free-market thinking on the explosion of consumerism and the effect of the new capitalism on social and cultural institutions that once operated above the market, such as medicine, sports, and the law.

Both books level serious criticism of modern western society, illuminating the under-reported psychological plagues of our time. But they also offer concrete ideas on addressing the problems, from a personal and societal level.”

The VIDEO