Adital Ela: Design Innovation in Israel

Adital Ela, founder of S-Sense Design sustainability design studio in Israel believes in listening. She listens to indigenous philosophy, and incorporates it into sustainable design. When helping a community, she first listens closely to their needs and working from that foundation she bridges different worlds, finding both beautiful and sustainable solutions.

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ABOUT Adital Ela

“Ten years ago, just after Adital finished her product design studies she had an inner motivation to find how life habits in other parts of the world were created from a more down to earth mindset. She went for almost one year to do personal research in India.

She looked with open eyes at different life habits as expressed through products and other ways. It was so different from the Western mindset that she was accustomed to, the experience affected her very deeply.

When she was studying for her Master’s degree in Sustainable Design, she felt there was a very big gap between what was being taught, and what people’s life habits could be regarding sustainable design.

She devoted her thesis to the question of “How can we learn from indigenous ways of living, to approach sustainable design in a deeper, more meaningful way?” Surprisingly, a process emerged. Adital eventually named it the Bridge Methodology.

Adital just started defining key words that depicted the vast knowledge she had explored. And when she started breaking down what these could mean to design, and started to translate them to design principles and design strategy, slowly, in a very dedicated process, the five strategies of the Bridge Methodology shone through.”

The VIDEO