Michelle Holliday: The Pattern of Living Systems
Michelle Holliday challenges us to see what the pattern of living systems reveals about the future of humanity. She discovered that there’s a simple pattern that all living systems follow. Living systems like rainforests, coral reefs, us, organisations, economies and even all of humanity. All of these follow the same simple pattern.
ABOUT TEDx
TEDx was created in the spirit of TED’s mission, ‘ideas worth spreading’. The programme is designed to give communities, organisations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level. TEDx events are fully planned and co-ordinated independently, on a community-by-community basis. All videos found in this section have previously appeared in the Major MindStylers section on the frontpage of my website. Enjoy.
ABOUT Michelle Holliday
“Michelle is a brand strategist with close to 20 years’ experience in international marketing. Her expertise is in aligning internal and external branding and communications for powerful, sustainable impact.
Early in her career, Michelle was one of two expatriates responsible for establishing H.J. Heinz in the former Soviet Union. When she left, the office had 35 employees and sales of $12 million a year, with product distribution throughout the former Soviet Union.
She left Heinz to become Brand Manager for the Coca-Cola brand for Russia, Moldova and Kazakhstan. When Michelle entered the position, Coca-Cola was new to the region and market leader Pepsi had a 20-year head start. When she left, Coca-Cola’s sales were double those of Pepsi’s.
Her growing interest in the internal side of branding led Michelle to leave Coca-Cola to co-found a consulting firm dedicated to leveraging culture and leadership more effectively. It was here that she developed the Engagement Competency Model (ECM), a diagnostic tool and guiding framework for building an organisation that engages employees and customers on a sustainable basis.
The company is Cambium Consulting. Their work focuses on supporting the three key ingredients that determine an organisation’s Engagement Competency™ and, therefore, its success and sustainability: Engaged employees, Engaged customers and an Engaging organisation.”
The VIDEO
RELATED
1. Twitter
