Renny Gleeson: 404, the Story of a Page Not Found

May 16, 2012 by Gail
Filed under VidStyle

Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship. Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer.

ABOUT TED

TED is a small Non Profit devoted to Ideas Worth Spreading. It started in 1984 as a conference bringing together people from three worlds: Technology, Entertainment and Design.

ABOUT Renny Gleeson

“Renny Gleeson began his career as a game developer, but quickly moved to advertising at Saatchi & Saatchi’s digital arm. From there, he crossed over to dEliA*s before he was recruited by the NBA, where he led their marketing team and created online platforms for their Major Sponsors.

Currently, Renny is the Global Digital Strategies Director for Wieden+Kennedy, a cutting-edge advertising agency handling clients such as Nike, Nokia and Target. He also writes a blog, ouroboros, on new media. Many brands remain cautious about their online presence in the face of alien ad space, but as Renny says, “If you don’t play, you’re out of the game.”

The VIDEO