Rachel Botsman: The Currency of the New Economy is Trust
There’s been an explosion of collaborative consumption — web-powered sharing of cars, apartments, skills. Rachel Botsman explores the currency that makes systems like Airbnb and Taskrabbit work: trust, influence, and what she calls “reputation capital. She writes and speaks on the power of collaboration and sharing through network technologies, and on how it will transform business, consumerism and the way we live.
ABOUT TED
TED is a small Non Profit devoted to Ideas Worth Spreading. It started in 1984 as a conference bringing together people from three worlds: Technology, Entertainment and Design.
ABOUT
“Rachel Botsman is the co-author, with Roo Rogers, of the book ‘What’s Mine Is Yours: The Rise of Collaborative Consumption’, and she writes, consults and speaks on the power of collaboration and sharing through network technologies, and on how it will transform business, consumerism and the way we live. Her new work focuses on trust and reputation capital.
She is the founder of ‘The Collaborative Lab’, an innovation incubator that works with Start Ups, big businesses and local governments to deliver innovative solutions based on the ideas of Collaborative Consumption. She has consulted to Fortune 500 companies and leading Non Profit Organisations around the world on brand and innovation strategy. Rachel was a former Director at the William J. Clinton Foundation.”
The VIDEO
1. Website 2. Twitter 3. Book: What’s Mine Is Yours: The Rise of Collaborative Consumption
