Dan Pallotta: The Way We Think About Charity is Dead Wrong
Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many Non Profits, he says, are rewarded for how little they spend not for what they get done. Everything the donating public has been taught about giving is dysfunctional. He aims to transform the way society thinks about charity and giving and change.
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ABOUT Dan Pallotta
“The Non Profit sector is critical to our dream of changing the world. Yet there is no greater injustice than the double standard that exists between the For-Profit and Non Profit sectors. One gets to feast on marketing, risk-taking, capital and financial incentive, the other is sentenced to begging,” says Dan Pallotta.
This economic starvation of our Non Profits is why he believes we are not moving the needle on great social problems. “My goal is to fundamentally transform the way the public thinks about charity within 10 years.”
He is best known for creating the multi-day charitable event industry, and a new generation of citizen philanthropists with the AIDS Rides and Breast Cancer 3-Day events, which raised $582 million in nine years. He is President of Advertising for Humanity, which helps foundations and philanthropists transform the growth potential of their favourite grantees.
Instead of equating frugality with morality, Dan Pallotta asks us to start rewarding charities for their big goals and big accomplishments (even if that comes with big expenses). In this bold talk, he says: Let’s change the way we think about changing the world.”
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1. Website 2. Twitter 3. Book: Charity Case 4. Website: Advertising for Humanity
