Margaret Heffernan: Willful Blindness

April 22, 2013 by Gail
Filed under VidStyle

Margaret Heffernan is an Entrepreneur, Author and CEO. Her motto is ‘Let’s not play the game, let’s change it’. She’s a passionate believer in honesty, creative conflict and courage which are needed to overcome our fears and help us widen and enrich the people and ideas we were prepared to engage with. She defines being ‘willfully blind as our choosing not to know.’

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ABOUT Margaret Heffernan

“Margaret Heffernan was born in Texas, raised in Holland and educated at Cambridge University. She began her career at BBC Radio, where for five years, she wrote, directed, produced and commissioned documentaries and dramas. She was one of the Producers of ‘Out of the Doll’s House’ the prize-winning documentary series about the history of women in the twentieth century.

After she left the BBC, Margaret ran the Trade Association IPPA, which represented the interests of film and television producers. In 1994, she sold her business and moved to Boston where she built up two other businesses, one that serviced public affair campaigns in Massachusetts, the other servicing software companies trying to break into multimedia.

She then joined CMGI to create one of their new businesses. Subsequently, she ran, bought and sold companies, and was named one of the ‘Internet’s Top 100’ by Silicon Alley Reporter in 1999, one of the ‘Top 25’ by Streaming Media magazine and one of the ‘Top 100 Media Executives’ by The Hollywood Reporter in 2000.

Her “Tear Down the Wall” campaign against AOL won the 2001 Silver SABRE award for public relations. She sits on the Boards of several companies and continues to advise both established and start up businesses.

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