Amy Webb: How I hacked Online Dating

Amy Webb was having no luck with online dating. The dates she liked didn’t write her back, and her own profile attracted crickets (and worse). So, as any fan of data would do: she started making a spreadsheet. Hear the story of how she went on to hack her online dating life –with frustrating, funny and life-changing results.

ABOUT TED

TED is a small Non Profit devoted to Ideas Worth Spreading. It started in 1984 as a conference bringing together people from three worlds: Technology, Entertainment and Design.”

ABOUT Amy Webb

“Amy Webb tells stories with data in her award-winning practice as a reporter for Newsweek and the Wall Street Journal, and now as the head of Webbmedia Group, a digital-strategy consultancy.

Amy and her team help their clients prepare for future business disruption using research, ideation and a vast knowledge of digital media.

Recently, Amy’s team worked with American Express to re-imagine the future of credit cards on mobile phones and the City of Chicago to redesign, in every aspect, a modern library system for the 21st century.

She’s a co-founder of SparkCamp, a series of weekend discussions about big ideas around media: from great new storytelling styles to making world change. Her book Data: A Love Story is a bestselling book about the world of online dating, consumer behaviour and finding love via algorithms.”

The VIDEO