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Rory Sutherland stands at the centre of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.
Tags: ad and entertainment, advertising revolution in brand identities, Campaign's Brand Republic, Cinderella story, comicStyle, designing cutting-edge, digital technology, early fan of the internet, Featured Content, first in the traditional ad world to see the potential in internet technologies, former classics teacher, Gail Penney, Ideas worth spreading, interactive campaigns, joined Ogilvy & Mather's planning department, junior copywriter, lifeStyle, main blog, mindStyle matters, penneylane, penneylaneonline, provides insight into advertising, Rory Sutherland, social media, Ted Talk, The Spectator, The Wiki Man, turnStyle, twitter, Vice Chairman of Ogilvy Group, VidStyle, working on Microsoft's account in its pre-Windows days, www.penneylaneonline.com
