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In an intimate talk, Barry Schwartz dives into the question ‘How do we do the right thing?’ With help from collaborator Kenneth Sharpe, he shares stories that illustrate the difference between following the rules and truly choosing wisely.
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Sheena Iyengar studies how we make choices and how we feel about the choices we make. She talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her ground breaking research that has uncovered some surprising attitudes about our decisions.
Tags: analysis, choosing physician-assisted suicide, Columbia Business School, comicStyle, consumer-goods marketing, counter-intuitive truth, cultural underpinning of choice, decision making, drawbacks of too many choices, Gail Penney, geographical underpinning of choice, ground breaking research, how we make choices, human psyche, Ideas worth spreading, informs business, ingenious experiments, jam study, lifeStyle, main blog, Malcolm Gladwell, mindStyle matters, On the art of choosing, penneylane, penneylaneonline, pop chroniclers of business, profound choices, rich material, Sheena Iyengar, social-welfare programmes, surprising attitudes, Ted Talk, The Art of Choosing, the choices we make, too many choices, trivial choices, turnStyle, VidStyle, www.penneylaneonline.com
