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With humour and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too). By whom and for how much? He’ll tell you.
Tags: anti-immigrant activist, border-crossers, brand sponsorship, comicStyle, critique of modern fast-feeding, Don't Eat This Book, eating only McDonald's for 30 days, Egypt, eight-week cleansing diet, engaging, fast-food odyssey, Featured Content, filmmaker Morgan Spurlock, former pro football player navigating the world in a wheelchair, Gail Penney, group-filmed version of Freakonomics, how pop culture is developed and shared, human, Ideas worth spreading, inside another worldview, Israel, lifeStyle, main blog, mindStyle matters, month-long trek through Afghanistan, Morgan Spurlock, naming rights, Oscar-nominated doco, outsourced US engineer, Palestine, penneylane, penneylaneonline, physical and emotional decline, reality-TV show, Saudi Arabia, sponsored film about sponsorship, Stories from 30 Days, Sundance 2011, Super Size Me, super-sized, surprising, Ted Talk, The Greatest Movie Ever Sold, The greatest TED Talk ever sold, the truth about junk food, turnStyle, vegan chef Alex Jamieson, VidStyle, Where in the World Is Osama Bin Laden, world of brand marketing, www.penneylaneonline.com
Lighting architect Rogier van der Heide offers a beautiful new way to look at the world, by paying attention to light (and to darkness). Examples from classic buildings illustrate a deeply thought-out vision of the play of light around us.
Tags: architecture, attention to darkness, attention to light, authentic experience, Chief Design Officer, classic buildings, comicStyle, commissioned by Swarovski Crystal Palace, create a memorable, create an installation, creates and oversees, Director at Arup, engaging, Featured Content, fuses light, Gail Penney, Global Business Leader Lighting Design of Arup Lighting, Ideas worth spreading, image projection, inspiring, international designers, internationally recognised, lifeStyle, Lighting architect, main blog, Milan Furniture Fair, mindStyle matters, penneylane, penneylaneonline, Philips Lighting, play of light, product design, Rogier van der Heide, Ted Talk, thought-out vision, three-dimensional design, turnStyle, VidStyle, Why light needs darkness, www.penneylaneonline.com
Many comedians these days rely alot on finding shock tactics to deliver the all too familiar four-letter ‘f’ word to every respectable sentence that ever graced a stage. I wonder sometimes if that’s just a lack of
Tags: audience, cheeks, clever-witted, comedians, comic, competent, content, crass, deliver, delivery, encore, engaging, expletives, funny, genius, gig, hear, humour, intellectually, joke, kind, laughable, laughter, limited, lucky, lying, medicine, more, obtuse, opposed, penneylaneonline, person, pitiful, poor, prone, proof, pudding, real, repetoire, respectable, screaming, Send in the Clowns, shock, sore, speak, stage, stand-up, subject, sublime, substitute, tactics, theatrically, timing, vocabulary, wonder, wondering
