You are here:
Home / Archives for fast-food odyssey
With humour and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too). By whom and for how much? He’ll tell you.
Tags: anti-immigrant activist, border-crossers, brand sponsorship, comicStyle, critique of modern fast-feeding, Don't Eat This Book, eating only McDonald's for 30 days, Egypt, eight-week cleansing diet, engaging, fast-food odyssey, Featured Content, filmmaker Morgan Spurlock, former pro football player navigating the world in a wheelchair, Gail Penney, group-filmed version of Freakonomics, how pop culture is developed and shared, human, Ideas worth spreading, inside another worldview, Israel, lifeStyle, main blog, mindStyle matters, month-long trek through Afghanistan, Morgan Spurlock, naming rights, Oscar-nominated doco, outsourced US engineer, Palestine, penneylane, penneylaneonline, physical and emotional decline, reality-TV show, Saudi Arabia, sponsored film about sponsorship, Stories from 30 Days, Sundance 2011, Super Size Me, super-sized, surprising, Ted Talk, The Greatest Movie Ever Sold, The greatest TED Talk ever sold, the truth about junk food, turnStyle, vegan chef Alex Jamieson, VidStyle, Where in the World Is Osama Bin Laden, world of brand marketing, www.penneylaneonline.com
