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In an intimate talk, Barry Schwartz dives into the question ‘How do we do the right thing?’ With help from collaborator Kenneth Sharpe, he shares stories that illustrate the difference between following the rules and truly choosing wisely.
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Sheena Iyengar studies how we make choices and how we feel about the choices we make. She talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her ground breaking research that has uncovered some surprising attitudes about our decisions.
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