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With humour and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too). By whom and for how much? He’ll tell you.
Tags: anti-immigrant activist, border-crossers, brand sponsorship, comicStyle, critique of modern fast-feeding, Don't Eat This Book, eating only McDonald's for 30 days, Egypt, eight-week cleansing diet, engaging, fast-food odyssey, Featured Content, filmmaker Morgan Spurlock, former pro football player navigating the world in a wheelchair, Gail Penney, group-filmed version of Freakonomics, how pop culture is developed and shared, human, Ideas worth spreading, inside another worldview, Israel, lifeStyle, main blog, mindStyle matters, month-long trek through Afghanistan, Morgan Spurlock, naming rights, Oscar-nominated doco, outsourced US engineer, Palestine, penneylane, penneylaneonline, physical and emotional decline, reality-TV show, Saudi Arabia, sponsored film about sponsorship, Stories from 30 Days, Sundance 2011, Super Size Me, super-sized, surprising, Ted Talk, The Greatest Movie Ever Sold, The greatest TED Talk ever sold, the truth about junk food, turnStyle, vegan chef Alex Jamieson, VidStyle, Where in the World Is Osama Bin Laden, world of brand marketing, www.penneylaneonline.com
Computer science professor Shimon Schocken is an avid mountain biker. To share the life lessons he learned while riding, he began an outdoor programme with Israel’s juvenile inmates and was touched by both their intense difficulties and profound successes.
Tags: applied computer science, Chairman of the Computer Science Education committee, challenging bike rides, comicStyle, computer science professor, develops innovative courses, difficulties, educator, Efi Arazi School of Computer Science, founding Dean, Gail Penney, Harvard University, IDB Professor of Information Technologies, IDC, IDC Herzliya, Ideas worth spreading, Interdisciplinary Center, Israel, Israel's juvenile inmates, Israel’s first private Inversity, Israeli Ministry of Education, life lessons, life passion, lifeStyle, main blog, mindStyle matters, mountain biker, Noam Nisan, non–profit Iniversity, NYU, open source software tools, outdoor programme, penneylane, penneylaneonline, profound successes, public role, remote locations, Rides of Hope, science education, Shimon Schocken, support, teaching, Ted Talk, The Elements of Computing Systems, turnStyle, University of the People, VidStyle, www.penneylaneonline.com
Photojournalist James Nachtwey sees his TED Prize wish come true, as we share his powerful photographs of XDR-TB, a drug-resistant strain of tuberculosis that’s touching off a global medical crisis.
Tags: 2007 TED Prize, Bosnia, Brazil, Chechnya, comicStyle, conflicts, contract photographer TIME Magazine, critical social issues, digital era, document the struggles, documenting wars, El Salvador, exciting uses of news photography, famine in Somalia, Gail Penney, Guatemala, Ideas worth spreading, in the same intimate space, India, Indonesia, intention, Israel, James Nachtwey, Kosovo, Lebanon, lifeStyle, main blog, middle of conflict, mindStyle matters, Nicaragua, penneylane, penneylaneonline, record the truth, Romania, Romanian orphanages, Russia, Rwanda, Searing Photo's of War, self-financed trips, sense of closeness, Somalia, South Africa, South Korea, Sri Lanka, stir people to action, struggles of humanity, subjects inhabit, Sudan, Ted Talk, telling the story, Thailand, the Philippines, the West Bank and Gaza, turnStyle, United States., VidStyle, viewer, wake people up, War photographer, www.penneylaneonline.com
