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Sheena Iyengar studies how we make choices and how we feel about the choices we make. She talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her ground breaking research that has uncovered some surprising attitudes about our decisions.
Tags: analysis, choosing physician-assisted suicide, Columbia Business School, comicStyle, consumer-goods marketing, counter-intuitive truth, cultural underpinning of choice, decision making, drawbacks of too many choices, Gail Penney, geographical underpinning of choice, ground breaking research, how we make choices, human psyche, Ideas worth spreading, informs business, ingenious experiments, jam study, lifeStyle, main blog, Malcolm Gladwell, mindStyle matters, On the art of choosing, penneylane, penneylaneonline, pop chroniclers of business, profound choices, rich material, Sheena Iyengar, social-welfare programmes, surprising attitudes, Ted Talk, The Art of Choosing, the choices we make, too many choices, trivial choices, turnStyle, VidStyle, www.penneylaneonline.com
Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce and makes a larger argument about the nature of choice and happiness.
Tags: anthology, author, bestselling author, biscuits, blink, blink of an eye, comicStyle, cookies, counter intuitive, decisions, food industry, Gail Penney, hangouts of freelance cool-hunters, happiness, Ideas worth spreading, inevitabilities of success, infomercial set kitchens, lifeStyle, main blog, Malcolm Gladwell, mindStyle matters, mundane, nature of choice, nature versus nurture, New York staff writer, obscure laboratories, On spaghetti sauce, Outliers, pasta sauce, penneylane, penneylaneonline, pop-R&D gumshoe, principles of epidemiology to crime, pursuit of perfect spaghetti sauce, relation of success, sneaker sales, sneakers, star lecturer, Ted Talk, thin slice reality, Tipping Point, turnStyle, unconscious processes, VidStyle, What the Dog Saw and Other Adventures, www.penneylaneonline.com
