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Rory Sutherland stands at the centre of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.
Tags: ad and entertainment, advertising revolution in brand identities, Campaign's Brand Republic, Cinderella story, comicStyle, designing cutting-edge, digital technology, early fan of the internet, Featured Content, first in the traditional ad world to see the potential in internet technologies, former classics teacher, Gail Penney, Ideas worth spreading, interactive campaigns, joined Ogilvy & Mather's planning department, junior copywriter, lifeStyle, main blog, mindStyle matters, penneylane, penneylaneonline, provides insight into advertising, Rory Sutherland, social media, Ted Talk, The Spectator, The Wiki Man, turnStyle, twitter, Vice Chairman of Ogilvy Group, VidStyle, working on Microsoft's account in its pre-Windows days, www.penneylaneonline.com
She IS the Jane-Factor. Having her in your corner is a sure fire recipe for action and success. Ask her clients and they’ll tell you ‘she gets results!’ or she has an ‘extraordinary capacity to make communications work’ or that ‘she brings together an amazing set of interests, contacts and a ridiculously persuasive approach that […]
Tags: 5 KURIOUS KIWI QUESTIONS, action, AFL Final, amazing, celebrities, clients, connecting with people, contacts, Essendon, events, extraordinary, fashion, Freedom Furniture, gets results, getting heard, hospitality and entertainment industries, increasing sales, integrated marketing solutions, interests, international experience, Jane (Palin) Hyland, Jane Hyland, Jane Palin, Jane-Factor, Kidsxpress, lifeStyle, luxury goods, Magpies, makes communications work', managing implementation, mindStyle matters, Miss Universe pageant, news generation, Novell, online lead generation programmes, Optus, penneylaneonline.com, perceptions, persuasive approach, provide relevant content, Public Relations and Marketing, recipe for success, repositioning, retail, search engine optimisation, SME's, social media, Sponsor Services Manager, sport, strategy, Sydney 2000 Olympics, Telstra, Tom Tom Communications, traditional PR, webinars, www.penneylaneonline.com Gail Penney
