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With humour and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too). By whom and for how much? He’ll tell you.
Tags: anti-immigrant activist, border-crossers, brand sponsorship, comicStyle, critique of modern fast-feeding, Don't Eat This Book, eating only McDonald's for 30 days, Egypt, eight-week cleansing diet, engaging, fast-food odyssey, Featured Content, filmmaker Morgan Spurlock, former pro football player navigating the world in a wheelchair, Gail Penney, group-filmed version of Freakonomics, how pop culture is developed and shared, human, Ideas worth spreading, inside another worldview, Israel, lifeStyle, main blog, mindStyle matters, month-long trek through Afghanistan, Morgan Spurlock, naming rights, Oscar-nominated doco, outsourced US engineer, Palestine, penneylane, penneylaneonline, physical and emotional decline, reality-TV show, Saudi Arabia, sponsored film about sponsorship, Stories from 30 Days, Sundance 2011, Super Size Me, super-sized, surprising, Ted Talk, The Greatest Movie Ever Sold, The greatest TED Talk ever sold, the truth about junk food, turnStyle, vegan chef Alex Jamieson, VidStyle, Where in the World Is Osama Bin Laden, world of brand marketing, www.penneylaneonline.com
With all our goodbyes behind us, we drove out along Haranui Road one last time, blew kisses in the direction of the urupa to Nanny Moewaka where she and Arka lay, charges of Papatuanuku and finally headed back towards Auckland. We decided a detour to
Tags: 1863, A well worn track, access, ancestral figure, ancestry, antipodeans, appearances, Arka, arose from the earth, Auckland, author, bacon and eggs, beaten track, beautiful, bistro, blew kisses, blog, blog writer, canadian province, canoe, cards, Central hawkes Bay, character, coffee, comicStyle, cultural, culture, day job, decline, democracy, descendents, detour, direction, discover, district, diverse, doctor, emotional well-being, enjoy, Environment, established, European settlers, experience, eye fillet steak, fact of life, fairy people, free time, ginger crunch cafe, golf club, goodbyes, greater Kaipara area, happen, Haranui Road, Hastings New Zealand, Hawke's Bay, head quarters, helen's villa, Helensville, helensville wahrves, heritage, highest, highest levels, hiny, historical, honour, identity, interesting, Jason Frazer, judge, kaipara, Kaipara Harbour, kauri, king, kiwi, kiwiStyle, kui, lifeStyle, local authorities in New zealand, love living, majority, manukau harbour, maori, McLeod, melt in the mouth, mindStyle, Moewaka, new, New Zealand, new zealanders, Ngati Whatua, north, Novia Scotia, one horse toen, overall health, papatuanuku, pasifka, patupaiarehe, penneylane, penneylaneonline, penneylaneonline.com, people, perceptions, pizzeria, polynesian, pontifications, porcini cafe, port, ports, presence, purpose, reflections, return, rich, right, routeway, satisfaction with life, scottish timber millers, scratch the surface, sense of community, settlement, shops, social, south, speak, stilton, strategic point, stress levels, surgery, surprising, Te tino o maruiwi, The Quality of Life Survey, think, thoughts, timber trade, toen centre, town, trace, trave, tumutumuwhenua, turehu, turnStyle, twistedmusings.com.au, urupa, views, Waipukurau, waitemata harbour, where mindStyle matters, wife, wobbly table, Work-life balance, writer, writing, writings
