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Robyn shares her personal story and how it inspired her current path as a ‘Real Food’ evangelist. Grounded in a successful Wall Street career that was more interested in food as good business than good-for-you, this mother of four was shaken awake by the dangerous allergic reaction of one of her children to a ‘typical’ […]
Tags: comicStyle, Featured Content, Gail Penney, Ideas worth spreading, lifeStyle, main blog, mindStyle matters, penneylane, penneylaneonline, Ted Talk, turnStyle, VidStyle, www.penneylaneonline.com
Jay Coen Gilbert shares his vision to harness the power of business to solve society’s problems through B Corporations, a new standard labeling socially and environmentally responsible companies. B Corps will help corporations be profitable while solving society’s problems. The B stands for ‘beneficial’.
Tags: 400 Certified B Corporations, 60 different industries, a company’s B Impact Assessment, access performance data, accountability, and transparency, B Corps, B stands for beneficial, businesses certified to have sustainable values, co-founded B Lab, comicStyle, create a new sector of the economy which uses the power of business to solve social and environmental problems, developed, Featured Content, Gail Penney, harness the power of business, help corporations be profitable while solving society's problems, Ideas worth spreading, incubated and funded B Lab, Jay Coen Gilbert, Jay Coen Gilbert and Bart Houlahan and Andrew Kassoy, Jay Coen Gilbert and Bart Houlahan and Andrew Kassoy are the co-founders, lifeStyle, main blog, meets rigorous and independent standards of social and environmental performance, mindStyle matters, new standard, On better businesses, penneylane, penneylaneonline, shared passion for creating a better world through business, social and environmental practices behind their products, socially and environmentally responsible companies, solve society's problems through B Corporations, Ted Talk, to change the world through business, Transfair certifies Fair Trade coffee, turnStyle, USGBC certifies green buildings, VidStyle, We want to help consumers separate good companies from good marketing, www.penneylaneonline.com
Erin Gruwell is an educator and president of ‘The Freedom Writers Foundation’. When Erin landed her first job at Wilson High School in Long Beach, CA, she discovered many of her students had been written off by the education system and deemed ‘unteachable’.
Tags: 150 high school students who had been written off by the education system, an educational philosophy, aspiring college students, award-winning reputation, CA, change agent, chose to forego teenage pregnancy, citizens for change, comicStyle, commitment to the future of education, deemed unteachable, drugs, educator and president of The Freedom Writers Foundation, Erin Gruwell, Erin’s extraordinary journey, Featured Content, Gail Penney, her story attracted Hollywood’s attention, homage to civil rights activists, Ideas worth spreading, lifeStyle, main blog, mindStyle matters, New York Times bestseller, Paramount Pictures released Freedom Writers, penneylane, penneylaneonline, published writers, re-chart their futures, re-think rigid beliefs about themselves, reconsider daily decisions, Ted Talk, The Freedom Riders, The Freedom Writers, The Freedom Writers Diary, transformed students’ lives, turnStyle, two-time Oscar winner Hilary Swank as Erin, valued and promoted diversity, VidStyle, Wilson High School in Long Beach, written off by the education system, www.penneylaneonline.com
With humour and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too). By whom and for how much? He’ll tell you.
Tags: anti-immigrant activist, border-crossers, brand sponsorship, comicStyle, critique of modern fast-feeding, Don't Eat This Book, eating only McDonald's for 30 days, Egypt, eight-week cleansing diet, engaging, fast-food odyssey, Featured Content, filmmaker Morgan Spurlock, former pro football player navigating the world in a wheelchair, Gail Penney, group-filmed version of Freakonomics, how pop culture is developed and shared, human, Ideas worth spreading, inside another worldview, Israel, lifeStyle, main blog, mindStyle matters, month-long trek through Afghanistan, Morgan Spurlock, naming rights, Oscar-nominated doco, outsourced US engineer, Palestine, penneylane, penneylaneonline, physical and emotional decline, reality-TV show, Saudi Arabia, sponsored film about sponsorship, Stories from 30 Days, Sundance 2011, Super Size Me, super-sized, surprising, Ted Talk, The Greatest Movie Ever Sold, The greatest TED Talk ever sold, the truth about junk food, turnStyle, vegan chef Alex Jamieson, VidStyle, Where in the World Is Osama Bin Laden, world of brand marketing, www.penneylaneonline.com
What’s in a name? Something and everything. Many of us wonder what our parents were thinking when they named us but sometimes I think life has a way of showing us there’s rhyme and reason beyond even what they intended.
Tags: acute mental health inpatient unit, Amelia, Amelia a person of action, Amiria, Amiria a person of action, comicStyle, Featured Content, Gail Penney, horses for courses, Ideas worth spreading, Judicial Inquiry, katharos, Katherine, lifeStyle, main blog, Manawatu Gorge or Te Apiti, mindStyle matters, minimise the use of seclusion and restraint, my daughter Mede, Palmerston North, penneylane, penneylaneonline, Porirua, Privacy, pure, Rangipapa, Speaking out against corruption, Takapau Plains, Tararua mountain range, Te Apiti meaning 'The Narrow Passage', Te Whare Ahuru, Ted Talk, turnStyle, VidStyle, Waipukurau, wellness centre, What's in a name?, www.penneylaneonline.com, καθαρός
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